
From Knob Lane to Card Game: The Birth of Where the Feck Is That?
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If you’d told me this time last year that I’d be developing a card game about rude and ridiculous place names across the UK and beyond, I’d have laughed in your face.
But sometimes, the best ideas come when you’re least expecting them. For me, it was while driving home from Christmas shopping in December 2024. I passed a street sign for Knob Lane and immediately burst out laughing. That name stuck in my head all the way home. By the time I pulled into the drive, the idea had already started forming: what if there was a game based on silly, cheeky, and downright outrageous place names?
Within a week – just before Christmas – I’d mocked up a rough version of the game in Canva. It was scrappy, black and white, and printed on my home printer, but the spark was there. I grabbed a cheap laminator from Argos (and a £44 colour printer while I was at it), and before long I had the first version of my handmade prototype. It wasn’t fancy, but it was mine.
I roped in friends and family to play-test it over the holidays. We laughed, we argued, we got confused – which only made it better. Then came the next stage: adding superpowers, testing question formats, and trying to figure out how this might actually become a ‘real’ game.
In February, I found out about the UK Games Expo and decided to just go for it. I’d only been developing the game for a couple of months, but the excitement and chaos of building something from scratch kept me going. I worked with four different designers on Fiverr until I found one who really got the look I was going for. She took my Canva mock-ups and turned them into the final card designs you see today.
Fast forward to May 2025, and I’ve got a printed, colour prototype (which definitely wasn’t cheap), a growing pile of expenses nearing £1,000, and a head full of Fecklings, Fake as Feck Cards, and bonus rounds. But I wouldn’t change a thing.
This has been a wild ride – squeezed in between my full-time job and everyday life – and I’ve loved every minute of it. Where the Feck Is That? started as a joke, a passing signpost, and a scrappy Canva idea. Now it’s a real game, about to be shown to the public for the first time.
So whether you’ve just stumbled across this or you’re one of the legends who tested the early versions – thank you. The ride’s only just begun, and I have a feeling it’s going to be fecking brilliant.
Kerry
Creator of Where the Feck Is That?